Latest licensed character to star across the chain’s fleet of stores goes live this week.
The Toymaster buying group is continuing to underline its licensing ambitions, revealing Bob the Builder as the latest character to star as part of its window displays.
The preschool favourite will star in a window display across the fleet of independent toy stores from this week until October 15.
The display includes a Bob standee, colouring competition and a decal to advertise Toymaster’s catalogue.
A social media campaign will accompany the window on Facebook, Twitter and Instagram throughout the four-week period.
In addition, the Toymaster gang have put together a video on their YouTube channel of the window display being built. You can check it out below.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
