Online and in-station outlets will sell new range of 150th anniversary products.
St Pancras International is set to celebrate its 150th anniversary in 2018 and, as part of the growing licensing programme, the station will be launching online and in-station retail outlets to sell its new range of products.
The retail programme launched in August this year with specialist online retailer Internova unveiling a store that features a range of prints, ceramics and apparel all designed in accordance with the St. Pancras International style guide to appeal to the 30 million unique users of the station’s website.
Then, later in 2017, Event Merchandising will be opening a special pop-up shop in the middle of the station’s concourse to target St Pancras International’s 50 million annual visitors with a range of apparel and commemorative gifts.
In addition, a number of new licensees are scheduled to join the programme in categories such as collectible ceramics, confectionery and home fragrance.
Adam Bass, director of Golden Goose, which is managing the licensing programme, commented: “This is a great time for licensees looking to join the St. Pancras International licensing programme. There are new retail channels in play, new licensees coming on board and the 150th anniversary celebration will generate an unprecedented amount of attention for this much-loved architectural landmark.”
Wendy Spinks, commercial director of HS1, the company that operates, manages and maintains St Pancras International, added: “We are very excited about the launch of our online store and the imminent launch of our pop-up retail. The plans for 2018 are well underway and we’re looking forward to the licensing programme’s launch into our own and other retail channels.
“As the nation’s favourite railway station we know there is demand from our visitors for St. Pancras International products.”
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