Partnership secured to bring We’re Going on a Bear Hunt to the Island in 2018.
A landmark deal has been secured between Bear Hunt Films and Visit Isle of Wight which will bring We’re Going on a Bear Hunt to life this year on the Island.
The year-long agreement will see a series of specially themed weekends and a new adventure trail designed to attract new family visitors to the Island as part of Visit Isle of Wight, the destination management organisation for the Island’s biggest marketing campaign to date.
The adventure campaign launched with the mailing of 750,000 holiday postcards to demographically profiled families and individuals, backed up by a digital marketing campaign through selected travel, trade and lifestyle channels.
“The We’re Going on a Bear Hunt story, its location and proud sense of family adventure resonates so well with our heritage and values,” said Simon Dabell, chairman and ceo of Visit Isle of Wight.
“This is a major coup for the Island and our partnership with the licensor Walker Books, who have created a fantastic adventure for families in 2018. What is brilliant about We’re Going on a Bear Hunt is that it resonates with an audience across the generations. It’s hugely popular and we’re proud to partner with this classic brand.”
Julia Posen, commercial director at Walker Books, added: “We’re Going on a Bear Hunt is all about finding adventures in the great outdoors and the Isle of Wight is the perfect place for that.
“It’s synonymous with the book’s landscapes and values in many ways, so when the team from Visit Isle of Wight contacted us about this opportunity we were delighted as it makes a natural fit.”
The National Trust is the official host of the Bear Hunt adventure weekends.
They will take place at National Trust, Newtown (April 14-15); Robin Hill, Newport (May 5-7); National Trust, Newtown (June 2-3); National Trust, St Helens (July 14-15); and Northwood Park and House, Cowes (October 20-21).
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