Shoppers given the chance to win a luxury spa break with Me to You brand.
Carte Blanche Group has teamed up with Tesco for an in-store promotion involving its Me to You brand in the lead up to Mother’s Day.
Available in 443 stores, the cross category initiative sees a FSDU sitting in the power aisle, as well as on-shelf space, featuring 14 skus, supporting cards and dressings.
Promoted on all the product in-store – and on the FSDU – is a chance for Tesco shoppers to win a luxury £500 spa break for two to celebrate Mother’s Day (which is on Sunday, March 11).
Gift product includes plush, cushions, a mum and daughter jewellery set, stationery set and some food gifting items, which have been supplied by licensee Kimm & Miller.
In addition, there is some exclusive nightwear which F&F is promoting across its social media channels.
Talia Tester from Carte Blanche Group commented: “Initial sales have been very positive and we look forward to seeing how the range performs in this week’s run up to Mother’s Day.
“The competition has elevated this year’s offering even more. Me to You is a key brand for this season and we are really pleased that we can provide such a special treat to a lovely mum out there.”
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