IMG brokers deal for first range of brand-themed chocolate.
The licensing programme for Volkswagen continues to rev up, with IMG securing a deal with Kinnerton for the first range of brand-themed chocolate.
The brand’s first confectionery collection – designed for Easter – features products inspired by Volkswagen’s iconic Campervan, including a hand-decorated, milk chocolate moulded Campervan, available exclusively from Marks & Spencer.
Other products include a toast rack and chocolate egg, mug, egg and buttons, plus a premium egg packaged in the shape of the Campervan.
These will be available from a range of UK retailers such as Asda, The Range, Fosters, Morrisons and NISA.
All products have been designed to reflect the Campervan’s fun, quirky and adventurous style.
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