eOne strikes broadcast and licensing partnership with iQIYI for preschool property.
eOne’s preschool property Ben & Holly’s Little Kingdom is expanding into China, with the company having struck a broadcast and licensing partnership with iQIYI.
The first series of Ben & Holly’s Little Kingdom will be accessible on one of China’s largest internet video streaming services from early May.
iQIYI will also manage licensing rights for the property in the region, spearheaded by a publishing launch in summer/autumn 2018 followed by a hard launch spanning multiple categories later in the year.
Claire Ellis, vp licensing – Asia at eOne Family & Brands, said: “We’re extremely excited to be bringing Ben & Holly’s Little Kingdom to audiences across China in 2018.
“The growing expansion of Peppa Pig in China is testament to the huge potential this territory represents and we look forward to harnessing the local expertise of the team at iQIYI to make this property a success throughout the region.”
Wu Gang, vp at the iQIYI sales department, added: “We’re thrilled to be bringing Ben & Holly’s Little Kingdom to families across China.
“This critically acclaimed series is a great example of the high quality children’s programming that is embraced by Chinese audiences and we look forward to finding licensing partners that can create opportunities for fans to interact with the brand beyond the TV show.”
Ben & Holly’s Little Kingdom currently airs in over 130 countries with licensing programmes established in the UK, US, Canada, Brazil and Mexico.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
