“My first foray would have to be a branded apron,” says 2018 winner, Kenny Tutt.
Since winning MasterChef 2018 in April, Santander bank manager Kenny Tutt has been doing food demos and working with brands in the food industry, to include Kenwood, but, as he told The Source at yesterday’s (October 10) MasterChef Live Demonstration at Brand Licensing Europe, what he would really like to do next is to have his name on an apron.
“I like a flashy apron, and sometime next year, I’d like to bring out a branded apron that’s cheffy but could also be worn by home cooks,” he revealed.
Together with Ping Coombes – who won MasterChef in 2014 – Kenny delighted attendees with two live cookery sessions in the BLE MasterChef Kitchen & Demo Area, where both chefs made dumplings – savoury in the morning, and sweet in the afternoon – using MasterChef cookware.
“Doing demos is part of getting involved with the MasterChef brand,” Endemol Shine Group’s Jane Smith told The Source. “There are lots of opportunities for the MasterChef winners to do these kind of demos and to work with restaurants for example. We connect people all the time and I regularly ask MasterChef alumni if they want to get involved.”
So how does Kenny feel six months after lifting the MasterChef 2018 trophy?
“It’s completely flipped my world upside down and opened so many doors,” he told The Source. “When John Torode and Gregg Wallace announced that I had won, I went through every emotion, from happiness to exhaustion!”
MasterChef – arguably the most successful cookery TV format in the world – has been adapted locally in 59 countries. It’s seen in over 200 countries, and is watched globally by over 250 million viewers.
In addition, the MasterChef brand extends through to a range of successful commercial activities across multiple platforms, which include worldwide publishing, consumer products, live events and global travel experiences.
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