Company to lead on brand extension plans for sleep wellness property in 2019.
MDR Brand Management has been appointed by sleep wellness brand, eve sleep, to lead on its brand extension plans in 2019.
The team – led by ceo Daniel Avener – will work closely with eve to explore opportunities for the brand to inject its sleep expertise into new categories, as well as franchising the core business in select international markets.
eve’s ambition is to re-energise the ‘tired sleep industry’ with its range of sleep wellness products. These include mattresses, pillows, sheets and bed frames to transform bedrooms into ‘sleep wellness’ sanctuaries.
“We are really excited to be working with the team at eve and to be expanding the growth of the brand through the consumer connection with comfort and wellbeing, as well as creating new international strategic growth platforms for the brand,” enthused Daniel, who launched the brand management arm of Mishcon de Reya last September.
Jonathan Zatland, md at eve sleep, added: “We are delighted to bring the team at MDR Brand Management onboard, supporting us on the extension of the eve brand through introducing our award-winning sleep wellness products and expertise into new categories and international markets.”
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