Asia Pacific agent Medialink enjoys success with special promotional event.
eOne’s PJ Masks helped to draw crowds to the City Square Mall in Singapore last month.
A special Meet the Heroes: Musical Meet & Greet event ran at the mall from March 16-24, which was a first for Singapore.
Arranged by Asia Pacific agent, Medialink, the PJ Masks trio invited fans to get involved with a special mission to solve ‘mysteries and mayhem’.
The mall was decorated with PJ Masks POS materials throughout the event, while pop-up stores were set up near the Musical Meet & Greet area.
Fans could snap a photo with Catboy, Owlette and Gekko, while they could also redeem rewards when they shopped at the mall from March 15 to April 14.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.