This ad will be closed automatically in X seconds.

Growth for Disenchantment licensing programme

Bravado and Roy Lowe both on board for adult animated comedy series from Matt Groening.

Following the successful launch of its merchandising programme for Matt Groening’s animated series Disenchantment, Bapper Entertainment is broadening its offering with new licensees, international agents and the launch of social media.

The series takes place in the crumbling medieval kingdom of Dreamland and follows the adventures of a hard-fisted, hard-drinking princess named Bean, her diminutive companion Elfo and her personal two-dimensional demon, Luci.

Along the way, the oddball trio encounter ogres, sprites, harpies, imps, trolls, walruses and lots of human fools.

The series currently streams worldwide on Netflix in 30 languages, with 20 episodes of season one having launched in August 2018. A further 20 new episodes of season two are in production.

Anchor merchandise partners include Bioworld, Funko and Kidrobot which launched Disenchantment products earlier this year with an assortment of collectables and apparel.

New partnerships include Bravado (adult apparel) and Roy Lowe & Sons (adult socks) in the UK and Ireland.

Other territories are covered by Just Funky (home, US and Mexico), Philcos (adult apparel, drinkware, Canada), Level52 Studios (high-end statues, US, Canada and Japan) and Rizzoli International (wall calendars, US).

Meanwhile, Asiana Licensing and El Ocho Licencias & Promociones have been appointed to handle the brand in South Korea and Spain/Portugal respectively.

Bapper Entertainment has also launched a comprehensive social media campaign – @disenchantmentofficial on Facebook and Instagram – opening a daily gateway to Dreamland which reveals news from the series, new merchandise releases, special events and fan need-to-know Dreamland happenings.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
LA24500x500
 
It's May and that means that the entry deadline for The Licensing Awards 2024 is approaching - with a closing date of Thursday 30 May 2024....
RoyalMailPeppa500x500
 
"Getting mail in the post is an exciting and special treat for little ones, and we cannot think of a better way for families to embrace this first experience than with Peppa Pig stamps from Royal Mail."...
H&MPantone500x500
 
H&M Home has unveiled its second collection with Pantone, using two colour palettes - Zesty & Fresh and Sweet & Juicy - playing with the idea of flavour, taste and hues....
RainbowKristina500x500
 
Kristina Sundby brings over seven years of retail experience in categories including party and celebrations to the company....
RainbowBrite500x500
 
Hallmark is marking a major anniversary this year, with an extensive licensing programme in celebration of Rainbow Brite’s 40th anniversary....
StationeryAwards500x500
 
A number of licensing companies and brands have been named as finalists in the Stationery Awards 2024, which take place on the first evening of the London Stationery Show (Tuesday 14 May)....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.