Popular licensee extends deal to include US, Canada, Mexico and Brazil.
Mad Beauty has further strengthened its relationship with Disney, building on its success in the UK and EMEA.
The licensee revealed earlier this year that it had expanded its Disney licence to include the EMEA region, with Australia and New Zealand being added shortly afterwards.
Now, the company has extended the deal further to include the US, Canada, Brazil and Mexico.
Mad Beauty’s md, Trevor Cash, believes the expansion is a reflection on the hard work which the team has put into the Disney Never too old for… range.
“We are so excited to be able to take our designs to the North American market and have Disney Consumer Products recognise this opportunity,” Trevor commented. “This is the start of a new era for Mad Beauty and we really hope the US and Canadian customers will be just as enthused by our Disney ranges as our existing customers.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
