NFL/NFLPA sticker books already best selling collection in the UK since early 1990s.
Panini has been enjoying strong success with its recently launched NFL/NFL Players Association 2019/2020 sticker collection in the UK market.
The product range – developed particularly for the UK market – comprises a sticker book with two packs of player stickers, as well as more sticker packs sold on an individual basis.
Collectors have the chance to obtain stickers of the most high-profile players from all 32 teams in the National Football League.
Product hit the shelves of more than 2,000 WH Smith, Martin McColls and One Stop doors in September, and is already the strongest selling NFL/NFLPA collection in the UK since the early 1990s.
The interest in American football in the UK is growing considerably thanks to the NFL London Games and more player activity in the market, both on and off the field.
Panini’s cross promotion with the NFL UK online fan shop and strong album sampling campaign – including at the NFL London Games – has further boosted brand visibility and helped to get the range into the hands of consumers.
“Panini are proud partners of the NFL and NFLPA and we are committed to collaborating closely to ensure continuous growth,” said Chris Clover, head of marketing at Panini. “With such a strong performance this year, we are excited to see how the journey continues into next season.”
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