Sphero, Jakks, Primark and Egmont among winners at 2015 Disney Licensee Awards.
Disney UK & Ireland has revealed the winners of its annual Licensee Awards.
Over 150 licensees from across the industry attended the Beauty and the Beast themed drinks and canapés ceremony, which celebrated excellence in licensing for Disney.
The awards were presented in 11 different categories.
The full list of winners is as follows:
Best New Licensee
Winner: Specsavers
Best Infant and Preschool Licensee
Winner: IMC
Best Girl-led Licensee
Winner: Jakks
Best Boy-led Licensee
Winner: Bandai
Best Millennial Licensee
Winner: Primark
Best Publishing Licensee
Winner: Egmont
Most Innovative Product of the Year
Winner: Sphero BB8 (Oliver Claxton from Sphero is pictured (centre) with Disney’s Anna Hill (left) and Mike Stagg (right))
Shopper Marketing Award
Winner: Asda
Business Planning Award
Winner: Tesco
Best Marketing Partnership Award
Winner: LEGO
The Walt Disney Company Achievement Award
Winner: Jonathan Tillery (George)
The shortlist and winners for each category were decided by a panel of senior Disney UK executives, who based their decisions on various relevant criteria including buyer feedback, consumer spend, product innovation, integration of franchise and sharing of insights.
Mike Stagg, svp, gm integrated retail UK/Ireland & E-Commerce EMEA, said: “We were delighted to celebrate the compelling products, campaigns and astounding services our licensee partners have delivered for us over the last year at our special annual awards event.
“It has been an incredibly strong year across our Disney, Marvel, Disney Pixar and LucasFilm brands, and we have seen innovation and excellence across the board.”
