Licensing Link Europe brokers deal between IFLScience, One Tree Planted and Sho Water Bottles.
Licensing Link Europe has secured a deal between IFLScience, One Tree Planted and Sho Water Bottles.
The campaign – which was instigated by Louis Kennedy – will see the launch of two limited edition stainless steel water bottles.
Launching in April 2020, in celebration of Earth Month, the campaign will focus on the importance of trees to the environment, with each bottle sold planting one tree.
Consumers will also be invited to share an image of their bottles to social media using #IFLearthmonth. For each photo posted IFLScience will donate further funds to plant one additional tree.
But it doesn’t just stop there. IFLScience and One Tree Planted are planning on running a series of mini tree planting events in San Francisco, New York, London and Sydney. Local community members who have purchased a water bottle will be able to join the activity and help plant trees in their city. The aim is to further re-enforce and educate the importance and significance of trees in helping combat climate change.
“This trio of brands each has sustainability and the natural world at the core of their business,” said Chris Taday, director at Licensing Link Europe. “The campaign will help to further educate people about the importance of reducing waste and creating eco-friendly alternatives.”
Michele Kuprewicz, head of retail and licensing at IFLScience, added: “We’re thrilled to be working with like-minded organisations like Sho and One Tree Planted to make a positive difference to the environment.”
Matt Hill – who started One Tree Planted in 2014 – explained that unique licensing partnerships such as this are a great way to get creative while making a positive impact.
He commented: “We’re not only offering a beautiful product with a sustainable function and message, we’re actually going to plant enough trees to grow a forest. That’s a tangible benefit for nature we can all be proud of.”
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