New board games, card games and a puzzle are due for launch this year.
Endemol Shine Group has revealed the latest range of games inspired by hit animated series, Simon’s Cat.
Coming to market in 2020 are a number of new products including a game deal with board games specialist Alley Cat Games; three new family card games from MDR Games which are available on Amazon stores in the UK and Germany and in stores in Poland; plus a puzzle deal with leading publisher Athesia Kalenderverlag.
The latest deals build on the successful extensions of the Simon’s Cat brand in the mobile games space – with titles such as Simon’s Cat Pop Time, Simon’s Cat Crunch Time and Simon’s Cat Dash, which have generated in excess of 16 million mobile gaming downloads.
“These new deals build on an already successful licensing programme for Simon’s Cat across Europe,” said Jane Smith, group director, brand licensing and gaming at Endemol Shine Group. “The humour and warmth of the brand appeals to a broad fan base of cat lovers around the world who can relate to these charming and cheeky characters, and expanding our digital business into physical products is testament to this.”
First seen on YouTube in 2008, the series is now a worldwide phenomenon, entertaining audiences in over 100 countries. The brand also enjoys success across multiple consumer products categories including gaming, publishing and apparel.
Last year alone saw sell-out success with Teespring plushies; a new book Simon’s Cat It’s a Dog’s Life which brings everyone’s favourite feline back to the page, with a canine twist; the rollout of the hit mobile game Simon’s Cat Dash in China; and continued international growth with further agent appointments in the Nordics and CEE, and Southeast Asia.
Nearly two million Simon’s Cat books have been sold, and there are more than 80 million digital sticker downloads.
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