Agency will extend health and wellness brand co-founded by six-time Super Bowl champion.
TB12 – the health and wellness company co-founded by six-time Super Bowl champion, Tom Brady, and his business partner Alex Guerrero – has signed up IMG for licensing and brand collaborations.
The TB12 brand reflects Alex and Tom’s holistic approach designed to help people recover from injury, prevent injury and perform their best with a focus on nutrition, hydration, cognitive fitness, pliability, functional strength and conditioning.
Currently, TB12 combines virtual and in-person training and treatment at its performance centres in Boston, Foxboro and Tampa with fitness products, books and digital media to apply these principles.
The deal with IMG will aim to expand the brand’s presence by creating new consumer touch points to bring the method to more individuals and organisations than ever before.
“Our mission at TB12 is to empower people to live pain-free and perform their best,” said John Burns, ceo of TB12. “Together with IMG, we will further democratise the principles that Tom and Alex have perfected over the years and share them with new audiences to become the world’s most trusted authority on health and wellness.”
Bruno Maglione, president of licensing at IMG, added: “TB12 was built to bring the holistic training, nutrition and recovery expertise professional athletes enjoy to everyone seeking impactful ways to live a healthier and more active life.
“We are excited to collaborate with Alex, Tom and the TB12 team on an expanded set of branded nutritional products, fitness equipment, digital innovations and retail partnerships that will introduce their philosophy to new audiences around the world in an accessible and authentic way.”
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