Deal secured with S.P. Retail Brands in territory for apparel and footwear.
LicenseWorks is continuing to grow the HEAD brand in India, securing a new deal with S.P. Retail Brands for apparel and footwear.
The multi-year licence covers sports/fitness, lifestyle, casual, yoga wear, casual and performance shoes for men, women and children.
“We are delighted to announce this partnership between SP Retail and HEAD,” said Pranav Anand, managing partner at LicenseWorks. “HEAD is an iconic performance sports brand with a successful global licensing programme. This licence partnership brings together a powerhouse global sports brand with a strong team of fashion retail experts. It’s truly a win-win for both sides.”
Giuseppe Faranna, vp and division manager licensing at HEAD Sport, added: “We are delighted to have found with SP Retail a great partner to launch an innovative collection of HEAD branded athleisure and footwear lines.
“SP Retail has shown with their own brands, as well as working with other world class brands, that they know best the newest trends, where to produce high quality products and especially how to retail them to conquer the Indian market. The strength of also being a very successful retailer motivated us to choose SP Retail. We can‘t wait to see the first launch.”
Chendhuran Sundar, md of S.P. Retail Brands, continued: “To be associated with the iconic HEAD brand is an honour and we believe with our proven expertise in the market, we have an unlimited opportunity to deliver innovation and quality product in the marketplace. We have noticed a significant rise in the demand of athleisure and performance wear in India recently.”
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