This ad will be closed automatically in X seconds.

Hugo Boss scores with NBA

Two new co-branded capsule collections to launch for spring/summer and autumn/winter.

Hugo Boss has teamed with NBA for the launch of two new co-branded capsule collections.

A spring/summer collection will include long and short-sleeve hooded sweatshirts, crew neck sweatshirts, long and short sleeve tees, sweatpants and shorts. An autumn/winter collection will follow later on in the year.

NBA champion Draymond Green has been named as the face of the collections, reported Fashion United.

Both ranges will feature staples with the NBA logo and nine team logos including New York Knicks, Brooklyn Nets, Los Angeles Lakers, LA Clippers, Miami Heat, Chicago Bulls, Golden State Warriors, Houston Rockets and Toronto Raptors.

“Partnering with the NBA and working with NBA star Draymond Green, offers us the ability to design regional and national relevant products for Boss with the best teams and talent that basketball has to offer globally,” said Ingo Wilts, chief brand officer at Hugo Boss.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
EurovisionMalmo500x500
 
One of the highlights of Event Merchandising's involvement in the Eurovision Song Contest 2024 is the operation of multiple stores across Malmo, including flagship stores located at the arena itself....
CKPaddington500x500
 
Two quintessentially British brands have come together for a new collaboration this spring, with Cath Kidston launching a new Paddington collaboration from 15 May....
MattFLD500x500
 
Matthieu Battini, EMEA account and business development director at Informa Markets, shares the lowdown on the upcoming France Licensing Day....
AAATurnowsky500x500
 
The House of Turnowsky collection includes calendars, stationery and gifts, all crafted to showcase Turnowsky's signature designs....
LSBSummerSquish500x500
 
The summer 2024 edition of the Licensing Source Book is now available to read online – along with a special publication celebrating the success of global lifestyle property, Squishmallows....
Fanaticslogo500x500
 
The deal will see Fanatics Collectibles become the exclusive provider of Premier League trading cards, trading card games and stickers from June 2025....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.