New fashion, accessories and back to school ranges launching in the Middle East and Central & Eastern Europe markets.
WildBrain CPLG has scored a wave of new deals in EMEA for the emoji brand across the fashion, accessories and back to school categories.
The agency’s Middle East and North Africa (MENA) team has inked a deal with Yellow Flower (Premium Brands) for an emoji brand apparel line spanning babywear and kids’ t-shirts, now available at Carrefour stores across the Middle East.
Additionally, Andy Enterprises has developed a new line of emoji face masks, which has launched at retailer Brands for Less’ 45 stores in the region. In a previously announced deal, leading Kuwaiti sports and high street fashion retailer, Al Nasser, has now introduced its first emoji apparel range targeting kids and women for spring/summer 2021. The local high-end fashion retailer RIVA has also just launched its second emoji collection for teens and women.
In Central and Eastern Europe (CEE), WildBrain CPLG is building upon its long-term relationship with the Polish market leader for school supplies, St-Majewski, with the launch of a new range of emoji stationery and gifts, including crayons, colouring pencils, notebooks, backpacks, diaries, and money boxes. The line is now available online and at stores across Poland and Europe, with the support of an extensive marketing and PR campaign.
In a further local deal, WildBrain CPLG has signed Utenos which will launch an apparel collection for kids, tweens and young teens this summer.
“An integral part of our emoji brand strategy is ensuring there’s always a fresh and enticing range on-trend products available to consumers of all ages,” commented Marco Huesges, ceo and founder of the emoji company. “WildBrain CPLG continues to secure best-in-class partnerships and these new deals are no exception – we’re sure these new ranges will be a huge hit with our fans across EMEA.”
Roberto Pallottini, licensing manager MENA at WildBrain CPLG, added: “The instantly recognisable emoji brand continues to go from strength to strength particularly across the MENA region, where it’s become a key property for retailers, especially those within the fashion space.
“With its distinctive, vast and universal language, emoji offers endless possibilities for licensees and retailers to get creative, as demonstrated by this latest wave of products that offer consumers some really fun and unique ways to express themselves.”
WildBrain CPLG represents the emoji brand across the UK & Eire, Germany, Austria and Switzerland, Benelux, Turkey, CEE, Spain and Portugal, Russia, France, MENA, Nordics, Italy, Greece, Poland and Ukraine. It is also handling the worldwide L&M rights for emojitown, a new digital first series and CP extension for the emoji brand.
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