ARTiSTORY is continuing to expand its client portfolio with the addition of the Museum of Fine Arts, Boston – one of the most comprehensive art museums in the world.
The partnership allows ARTiSTORY to access nearly 500,000 works of art to inspire designs which it will licence globally, excluding China.
Founded in 1870, the MFA opened its doors to the public on 4 July, 1876, the nation’s centennial. The Museum’s global collection ranges from ancient to contemporary – encompassing Egyptian, Greek and Roman masterpieces, renowned works of art from the Americas, Asia, Europe and Africa, plus significant holdings of photography, prints and drawings, textiles, fashion, and musical instruments.
Katsushika Hokusai, Wassily Kandinsky, Piet Mondrian, Alphonse Maria Mucha, Paul Gauguin, Claude Monet and Paul Cézanne’s masterpieces will be some of the sources of design inspiration for ARTiSTORY’s annually refreshed themes of design assets including patterns, prints, icons, stories and immersive experiences.
“We at ARTiSTORY are very pleased to have signed this iconic American institution,” commented Yizan He, co-founder and ceo of ARTiSTORY. “Having worked with Debra at the MFA previously I know first-hand what incredible artworks we will gain access to, and the beautiful designs our in-house creative team can produce.”
Debra LaKind, senior director, IP and business development at the MFA, added: “At the MFA, we believe in the power of art to bring people together and foster cross-cultural understanding. Our mission includes reaching beyond the walls of the Museum, by pursuing collaborative opportunities to share our diverse collections with worldwide audiences.
“ARTiSTORY is uniquely positioned to help expand the MFA’s global presence in creative and engaging ways through storytelling and merchandise, bringing art into the everyday life of the consumer. We are thrilled to be working with the team at ARTiSTORY.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
