In celebration of five decades in music, one of the world’s most iconic bands, Queen, will feature in a dedicated experiential pop-up shop on Carnaby Street opening later this month.
Opening on Tuesday 28 September until January 2022, the shop – Queen The Greatest – will host a line-up of limited edition music releases, fashion collaborations and lifestyle products with weekly new product drops and events.
Each month will have a theme – Music, Art & Design and Magic – with visual installations that act as storytelling from each of Queen’s historic five decades.
The ‘Queen The Greatest’ store will take visitors on a journey over two floors, from 70s thrift store (Freddie and Roger had a stall in Kensington Market), 80s iconic live performances and tours, 90s record store, 00s DVD homage through to 2010s tech concepts.
Created in partnership with Bravado, the store will also feature exclusive collaborations from a host of fashion brands including Champion, Wrangler and Johnny Hoxton jewellery.
In addition, the proceeds from an exclusive Freddie Mercury t-shirt will go to the Mercury Phoenix Trust. The charity was founded by Brian May, Roger Taylor and Jim Beach in memory of Freddie and raises vital funds and awareness for HIV/Aids.
“We are pleased to collaborate with Bravado on this project, which will be an exciting experience for everyone to come to London and enjoy,” commented the band. “Carnaby Street was the perfect spot for the store to celebrate five decades.”
David Boyne, md at Bravado, added: “We are delighted to announce this innovative partnership with Queen. The project will add another cultural moment to their rich legacy and will be a destination for fans to immerse themselves in the music, style and spirit of one of the world’s most iconic and beloved bands.”
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