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Golden Goose adds BrandXL to consultancy offering

Strategic licensing boutique, Golden Goose has revealed a new licensing admin system that will form part of its consultancy offering going forward, called BrandXL.

As the first licensing admin system designed specifically for small and growing programmes, BrandXL gives multi-level access to stored licensing agreements, uploaded royalty reports and product submissions.

Inviting small and growing programmes to take up the offer of a free trial, Adam Bass, director at Golden Goose, commented: “We’ve concentrated 50+ years of professional licensing experience into a very easy-to-use, intuitive system.”

Developed because “we needed one easily accessible, secure, online place for all of our licensing data,” BrandXL is available to agents, brandowners, client and licensee looking to manage the growth of their licensing programmes.

Lead developer, Ethan Jamrose will be giving demonstrations at BLE next week (on stand C200). He commented: “We can’t wait to unveil the system to this collaborative community. BrandXL’s simple effectiveness will only increase as more companies come on board.”

Adam continued: “Golden Goose will use our knowledge, contacts and experience to help BrandXL partners grow their licensing programmes.”

BrandXL is free for small licensors and agents with a fee per licensee per year added to the system. Interested people should arrange a free trial or book a demonstration at BLE.

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