Amazon identified, seized and disposed of over six million counterfeit products in 2022, preventing them from reaching customers and being resold elsewhere in the global supply chain.
The company revealed the figure as part of its 2022 Brand Protection Report, which also revealed that last year Amazon stopped over 800,000 attempts to create new selling accounts, preventing bad actors from publishing a single product for sale – down from 2.5 million attempts in 2021 and six million attempts in 2020.
The number of valid notices of infringement submitted by brands has also ‘significantly’ decreased. Amazon continued to improve its automated protection technologies, which leverage its partnership with brands enrolled in Brand Registry and the data they provide, reducing the need for brands to find and report infringements.
In 2022, adoption of the brand protection programme continued to grow – and, at the same time, the absolute number of valid notices of infringement filed by brands in Brand Registry decreased by over 35%.
In addition, in 2022 Amazon’s Counterfeit Crimes Unit sued or referred for investigation over 1,300 criminals in the US, the UK, the EU and China.
The company is also continuing to educate consumers about the harm and dangers of counterfeit products. In partnership with the US Chamber of Commerce and US Customs and Border Protection, it built marketing campaigns that helped educate consumers about how to shop safely and ensure they were purchasing authentic products, while understanding the harm and dangers of purchasing counterfeits.
These campaigns reached over 70 million consumers in the US.
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