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ARTiSTORY reveals partnership with The National Gallery Company

The multi-year partnership will see ARTiSTORY work closely with the National Gallery and expand its licensing programme globally, excluding China.

ARTiSTORY has secured a new multi-year partnership with The National Gallery Company which will see it expand its licensing programme globally (excluding China).

ARTiSTORY specialises in IP development working with some of the world’s leading museums, galleries, science centres and libraries.

The National Gallery is home to more than 2,600 of the world’s most renowned paintings. For ARTiSTORYs annual art and cultural themes and original design assets, inspiration will derive from masterpieces by artists such as Leonardo da Vinci, Raphael, Michelangelo, Cézanne, Gentileschi and Van Gogh.

The art movements represented in the gallery are various – from renaissance to impressionism, to rococo and romanticism – and ARTiSTORY believes that there is a wealth of stories to share with licensees, to create a range of product collections.

“We are thrilled to be working with Judith and her team and to finally be able to meet in person after so many months of communicating virtually,” commented Natasha Dyson, who co-founded ARTiSTORY with Yizan He. “Adding the National Gallery’s image collection to our portfolio of IP has given us access to many of the world’s most sought after and iconic masterpieces.

“Our creative team have been busy working on our themes, design assets, including illustrations, patterns and prints, ready for launch in July. We can’t wait to see these design applied to products.”

Judith Mather, buying and brand licensing director at the National Gallery, added: “We are very excited about working with ARTiSTORY to further grow our licensing programme.”

Yizan also serves as the general manager of Sinofaith IP Investment Company, an entity which embarks on a ‘IP and investment’ business model with a focus in the art and culture sector.

(Pictured from left: Judith Mather, The National Gallery Company; Natasha Dyson, ARTiSTORY; and Michael Yang, SIPIC.)

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