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Blonde Sheep revs up with Silverstone deal

The home of UK motor racing appoints Natasha Dyson to handle its licensing drive.

Blonde Sheep Licensing – headed up by Natasha Dyson – has been appointed by Silverstone as its exclusive global licensing agent.

The home of British motor racing is one of the most historic circuits in the world. It attracts over a million visitors per year, hosting events including the British round of both the Formula 1 and MotoGP world championships.

The initial focus for Blonde Sheep Licensing will be on adult and children’s apparel, toys, video games, paper products, gifts and homewares.

Stuart Pringle, sporting director at Silverstone, said: “Licensing is a natural step for Silverstone, so we’re thrilled to be partnering with Blonde Sheep Licensing to develop our licensing programme. Natasha’s enthusiasm and experience made her an obvious choice for us.”

Natasha Dyson, md of Blonde Sheep Licensing, added: “It’s a privilege to be working with a British brand with so much heritage in racing, that’s internationally recognised and has such broad appeal.

“Silverstone hasn’t been licensed before, so I’m excited that I’ll be able to introduce licensees to the brand at Licensing Expo in Las Vegas.”

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