Brands In – known for its expertise in fast fashion licensed jerseywear – is making the move into nightwear-come-loungewear with Disney for the AW21 season.
The company – which has built up a strong reputation for being a key provider of drop-ship, print on demand and most recently personalisation of t-shirts, hoodies and sweatshirts – is extending its business further into the apparel sector.
The new nightwear ranges cover the full portfolio from Disney, Marvel and Star Wars and will continually evolve in line with the licensor’s cinematic, linear and digital schedule.
It will also offer collections which celebrate classic designs from iconic brands across the Disney catalogue.
“As a consumer if you’re wearing a Disney, Star Wars or Marvel licensed t-shirt from Brands In, there’s no reason why you wouldn’t love to wear it with a matching pair of bottoms from our vibrant new collections,” commented Sue Stanley, licensing director at Brands In.
“Extending our production into Disney, Marvel and Star Wars nightwear lines is yet further affirmation of our strong partnership with the team at Disney and their trust in our ability to offer product, which is on trend, sourced and locally produced, but most importantly, delivered to retail with speed and efficiency for today’s discerning consumers.”
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