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Week-long site takeover by brand supported with daily giveaways on social media. has this week kicked off a new week-long initiative with the Animal Jam property.

The activity is to mark the launch of an exclusive range of clothing featuring the brand.

The site takeover begins today (Monday January 28) for a week and will be supported with daily giveaways on’s social media channels.

Prizes will include bundles of the clothing, plus subscription boxes, digital download codes and books.

“This is a very exciting new brand for,” said Carolina Harries, ecommerce manager at “Working hand in hand with the licensor to bring a special promotion to our customers and highlight the launch of this dynamic range is incredibly valuable to us, and so we are looking forward to the results from this week’s campaign.”

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