Perfetti Van Melle has unveiled the latest collaboration for the Chupa Chups brand, teaming up with Spanish fashion designer, Pablo Erroz.
The collection features a number of ‘truly distinctive’ garments and fashion accessories, according to the company.
For Pablo, the collaboration represents more than just a fashion venture – it’s an exploration of nostalgia, positivity and artistic expression. Drawing inspiration from Chupa Chups’ rich heritage, Pablo skillfully weaves together various legacy logos – from Salvador Dalí’s retro design to the brand’s contemporary pop icon – creating a collection that pays homage to the past while embracing the future.
Pablo aims to explore contradictions and introduce elements of surprise into his clothing and accessory designs.
One of the standout pieces is a brown leather hoodie featuring the retro Chupa Chups logo meticulously embossed, transforming a casual garment into a statement piece. Additionally, there is a leather cap intricately engraved with the vintage logo in matching tones, as well as a show stopping black shirt adorned with over 3,800 individually sewn Swarovski crystals, showcasing the iconic brand logo in its original vibrant colours.
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