This ad will be closed automatically in X seconds.

Eaglemoss kicks off PR campaign for its licensed advent calendars

2021 sees the licensed collectables specialist entering the advent calendar market.

This year sees licensed collectables specialist, Eaglemoss Hero Collector, entering the advent calendar market for the first time.

The company’s inaugural collection will feature Doctor Who, Star Trek and The Beatles.

Fans of the ‘Fab Four’ will be able to take a trip down Penny Lane and enjoy the countdown to Christmas with The Beatles calendar which is designed in a four-tray format, with an outer shell featuring iconic band artwork. Each ‘tray’ is illustrated with a stylised image of John, George, Paul or Ringo on its outer edge and contains a host of Beatles-inspired collectable gifts.

The Star Trek and Doctor Who calendars will also include a host of merchandise and collectables.

In addition, each calendar can be used as a unique storage and display unit long after Christmas is over for another year.

Eaglemoss Hero Collector has appointed Norton PR to spearhead a campaign designed to target fans and collectors at launch, plus a mass market consumer initiative to drive sales in the run up to Christmas.

“Norton PR has extensive experience in working with licensed products and a dedicated collector fan base through their work with numerous brands including Warner Bros. Consumer Products, LEGO, Airfix and Thunderbirds,” commented Alex Neal, md ecommerce and brands at Eaglemoss. “Their consumer insight and creative thinking around how we can best promote the calendars to drive retail sales both in and out of the traditional festive season will provide us with the platform we need to launch into an exciting new market for 2021.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

Kurt Geiger London has joined forces with London’s transport network - Transport for London - to launch a new collaborative collection of bags and other accessories over the next 18 months....
The Licensing Awards 2022 is once again collaborating with kids and parents market intelligence specialist The Insights Family on the consumer What Kids Love award at this year’s event....
"Raymond was unique. He has inspired generations of creators of picture books, graphic novels and animations. He leaves an extraordinary legacy."...
The new magazine is the latest in Signature Publishing's Adventures With series....
Bing and his Friends will release exclusively with Vue and Showcase cinemas nationwide from 12 August....
The consumer electronics brand has launched small home appliances in India in partnership with leading retailer, Flipkart....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.