Global performance marketing agency, Reprise Commerce has teamed up with Fabacus, developer of proprietary data management platform, Xelacore.
The new collaboration will help support Reprise Commerce’s client portfolio to meet the ever-growing regulatory demand for deep product data, visibility and traceability.
Fabacus will play a leading role in evolving existing commerce catalogues to become compliant, with additional datasets, insights and new customer relationship management (CRM) channels and capabilities.
The move will deliver key regulatory reporting data and actionable product information throughout the product lifecycle for brands and consumers alike.
“Transforming brands’ commerce-ready catalogues to be data-compliant through our robust data capture and validation will provide Reprise with a broader tool kit to serve their clients, as well as enable consumers around the world to engage and understand more about the items they are buying, the brand and their supply chain practices,” commented Andrew Xeni, ceo and founder at Fabacus. “Now more than ever, there is a need for increased visibility and transparency across the sector and we look forward to working hand in hand with the team at Reprise Commerce in implementing standardised levels of data and insights through our technology.”
Neilson Hall, head of ecommerce EMEA at Reprise Commerce, continued: “We are pleased to be formalising our partnership with Fabacus. Data continues to play a pivotal role within all our initiatives, not only for product strategies and consumer insight, but specifically considering upcoming reporting regulations and compliance.
“Upgrading and enriching our clients’ datasets with the agility, ease and detail Fabacus can provide will be invaluable to our business decisions, campaign strategies and reporting moving forward.”
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