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Global industry gets behind first ever Licensing Week Virtual

This week’s event has welcomed over 3,000 unique attendees so far, with 17,000 unique views of content, says Global Licensing Group’s Anna Knight.

The inaugural Licensing Week Virtual has got off to a strong start, with the global licensing industry embracing the week-long event as it looks to remain connected and do business despite ‘in person’ events being on hold due to the COVID-19 pandemic.

Kicking off on Monday (June 15) and running through until Friday (June 19), Licensing Week Virtual has so far welcomed over 3,000 unique attendees, Anna Knight, vp global licensing, told earlier today (June 17), and this is set to climb further.

There have been 17,000 unique views of the content so far, while 3,300 Matchmaking meetings have been booked in total (2,000+ were booked in the last seven days).

The average attendee has been spending around three hours on the platform (not including Matchmaking). Roughly 65% of attendees have been from North America and then an even split between EMEA, Asia and LatAm. UK, France and Spain are top in terms of Europe, but every country has been represented, Anna confirmed.

“We’ve very pleased with how Licensing Week Virtual has gone so far,” Anna commented. “This was put together and produced in just ten weeks and it was a great project to really galvanise the entire Global Licensing Group. We’ve had a lot of kudos for getting it out of the gates so quickly, but obviously there was some trepidation from people at the same time; no one has done this before so people weren’t sure what to expect. We’ve had some great feedback so far this week.”

The on-demand content has proven popular, with people being able to watch keynotes and other educational sessions when it suits them, but Anna admits there is work to do in the future on the issue of different time zones.

“We can’t run an event on everyone’s time zone, but we are trying to make it as easy as possible,” she said.

More work on educating the industry on the benefits is also needed, but as Anna points out “people are just getting used to it as it’s the first virtual event that we have put out”.

And when it comes to planning scenarios for this year’s Brand Licensing Europe, virtual elements are likely to feature. “If we can achieve this in ten weeks, imagine what we can achieve in the final quarter,” Anna concluded.

Licensing Week Virtual runs until Friday June 19 and there is still time to register and access the content, virtual show floor, Matchmaking and more. Visit

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