13 product line range launches into 551 stores ahead of new movie release.
Licensed toiletries specialist H&A has launched a new Toy Story bathing and accessories range with Poundland.
Hitting stores ahead of the eagerly anticipated arrival of Toy Story 4, the company has teamed with the retailer for a gondola end, stocked with a 13-line product range in 551 stores, designed to appeal to all generations and genders.
Product will be hitting stores a week before the fourth film’s release later this month and will include wash mitts and puffs, hair accessories, bath and shower bubbles, an eye mask, stick-on tattoos and a bath fizzer to name a few.
“We are thrilled to be launching this fun range into so many Poundland stores in the UK,” said Holly Humphreys, licensing and marketing manager at H&A. “It’s great to be able to offer fantastic value products with such a strong brand which is relatable to the whole family.
“My top pick from the range would be the printed eye masks because they’re perfect for those long car journeys just in time for the summer holidays.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
