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Happy Socks heads to Bikini Bottom with SpongeBob SquarePants

New collection from lifestyle brand includes swimwear, crew socks in tropical prints and SpongeBob tribute socks.

Happy Socks has debuted its first SpongeBob SquarePants collection this spring/summer.

The Swedish lifestyle brand’s new collection includes swimwear, its signature crew socks in tropical prints, plus a style which has been on its bucket list for 11 years… a pair of tribute socks which emulate SpongeBob’s signature knee-highs.

Inspired by the character’s love for bubbles and his friends, the Bubble the Fun collection includes seven pairs of cotton crew socks and four pairs of kids crew socks.

The swimwear collection, meanwhile, features swimsuits and swim shorts for kids which are made to match the existing models for adults.

The new kid’s capsule features both girls’ and boys’ styles in nine unique prints in a zesty summer palette that blends signature characters and elements from the show with Happy Socks’ signature Big Dot pattern.

Designs include Bubble in Paradise, Say Cheese Burger, Circle of Friends, Fineapple Surprise, Original, Let’s Work it Out, Smile Storm, Bikini Bottoms Up and Let’s Get Tropical.

“We are so excited to partner with ViacomCBS to bring SpongeBob SquarePants to life,” said Laura Frisk, head of marketing at Happy Socks. “This enthusiastic, optimistic sponge has become a symbol of happiness and the perfect character to help us bring happiness and colour to every corner of the world.”

Mark Kingston, svp international licensing at ViacomCBS Consumer Products, added: “SpongeBob and Happy Socks are the perfect match, and this collection is inspired by SpongeBob’s colorful personality and his life on Bikini Bottom.

“Consumers around the world have been delighted by our various SpongeBob 20th anniversary collaborations, and the Happy Socks range will be another treat for fans of all ages.”

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