This ad will be closed automatically in X seconds.

Happy Socks heads to Bikini Bottom with SpongeBob SquarePants

New collection from lifestyle brand includes swimwear, crew socks in tropical prints and SpongeBob tribute socks.

Happy Socks has debuted its first SpongeBob SquarePants collection this spring/summer.

The Swedish lifestyle brand’s new collection includes swimwear, its signature crew socks in tropical prints, plus a style which has been on its bucket list for 11 years… a pair of tribute socks which emulate SpongeBob’s signature knee-highs.

Inspired by the character’s love for bubbles and his friends, the Bubble the Fun collection includes seven pairs of cotton crew socks and four pairs of kids crew socks.

The swimwear collection, meanwhile, features swimsuits and swim shorts for kids which are made to match the existing models for adults.

The new kid’s capsule features both girls’ and boys’ styles in nine unique prints in a zesty summer palette that blends signature characters and elements from the show with Happy Socks’ signature Big Dot pattern.

Designs include Bubble in Paradise, Say Cheese Burger, Circle of Friends, Fineapple Surprise, Original, Let’s Work it Out, Smile Storm, Bikini Bottoms Up and Let’s Get Tropical.

“We are so excited to partner with ViacomCBS to bring SpongeBob SquarePants to life,” said Laura Frisk, head of marketing at Happy Socks. “This enthusiastic, optimistic sponge has become a symbol of happiness and the perfect character to help us bring happiness and colour to every corner of the world.”

Mark Kingston, svp international licensing at ViacomCBS Consumer Products, added: “SpongeBob and Happy Socks are the perfect match, and this collection is inspired by SpongeBob’s colorful personality and his life on Bikini Bottom.

“Consumers around the world have been delighted by our various SpongeBob 20th anniversary collaborations, and the Happy Socks range will be another treat for fans of all ages.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
LAfinaliststrophies500x500
 
The countdown to The Licensing Awards 2024 in September is officially on, with the finalists across all categories having been announced....
Productthumbnail500x500
 
The finalists in the hotly contested Product categories at The Licensing Awards 2024 can officially be revealed today (11 July)....
WhatKidsLove24500x500
 
The finalists in the special consumer award at The Licensing Awards 2024 - What Kids Love, in collaboration with The Insights Family - can today (11 July) be revealed....
JollyAwesomeBearly500x500
 
The publisher will collaborate closely with Toikido on a consumer products programme for Bearly Getting By, which has seen immediate success in the greeting card category since its launch in January....
SesameStreetcharacters500x500
 
Heathside Trading and OddBalls join the licensing programme for the classic brand....
RSLA500x500
 
Bravado has teamed up with Supervinyl and Brain Dead Studios to host special events and debut limited edition merchandise across LA....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.