Licensee will launch a range of puzzles and games based on the brand in September.
Jumbo Games has expanded its relationship with Mattel for a new line of jigsaw puzzles and games based on the Bob the Builder preschool brand.
The licensee will kick off the deal with a range of three jigsaw puzzles in September.
Jumbo will focus on its most popular formats – 4-in-1 Shaped Puzzles, 9-in-1 Puzzle Bumper Pack and a Puzzle Assortment featuring three images to collect.
Giant Playing Cards will also be available in time for Christmas.
“We are thrilled to expand our working relationship with Mattel on such a popular pre-chool property; we can’t wait for our product to hit the market in September,” said Stewart Middleton, managing director at Jumbo Games.
“There has been great excitement about the new TV series and demand from retail for our product has been very positive already – Bob is certainly back with a bang.”
Jo Gunn, consumer products category manager at Mattel, added: “We are delighted to be working with Jumbo on the Bob the Builder range of puzzles and games.
“We already have a great relationship with Jumbo, and we are looking forward to seeing the Bob range launch at retail this September.”
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