Magnetic toys specialist, Magformers is launching its first ever licensed products.
The ambitious company has unveiled a Baby Shark Friends Set and Baby Shark Family Set in its latest Stick-O range of magnetic toys for preschoolers.
The two branded sets feature new Stick-O pieces including large magnetic balls imprinted with shark faces, plus magnetic fins and tails in the recognisable Baby Shark colours of yellow, blue and pink.
“We are delighted to offer retailers these fantastic new licensed sets,” enthused David Kelly, md of Magformers UK. “Stick-O is growing rapidly in the UK as a fun, creative and educational magnetic toy for early years children. Partnering with such a globally recognised phenomenon as Baby Shark will make our toys even more appealing and engaging.”
The Stick-O Baby Shark Family set includes 17 pieces which make up Ollie baby shark, Ellie mummy shark and Nick daddy shark, as well as other sea creatures, plants and models.
Meanwhile, the 30-piece Friends set includes all of the main characters, as well as Goldie the fish, Vola the octopus, a reel-in magnetic fishing rod and a host of other sea-themed animals, plants and models.
David continued: “This exciting collaboration brings together two of South Korea’s foremost children’s educational brands in Magformers and Pinkfong, which own the Stick-O and Baby Shark properties respectively. It’s an important development for our company and our retail partners and the reaction from key retailers to the sets is already extremely positive.”
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