LicensingSource.net asks Outright Games producer Guillermo Abajo Diaz about the creative process involved in bring

Sharon Weisman gives her view on what went down across the four-day show.

The ambitious company has unveiled a Baby Shark Friends Set and Baby Shark Family

Shark-shaped multigrain breakfast cereal now available at Tesco, Sainsbury’s, Asda and Aldi.

Licensee expands footwear roster with addition of preschool property.

WowWee, Fashion UK, Corsair, Centum, Danilo among those on board.

Licensee launches designs for all the family to capitalise on demand for brand.

YouTube sensation Baby Shark & MasterChef winner Ping Coombes confirmed.