An audience of 8.6 million viewers tuned in to watch Magic Light Pictures’ animated special Tabby McTat, when it was shown on BBC One and BBC iPlayer across the festive period.
The latest in the multi-Oscar-nominated production company’s line of specials based on the books by Julia Donaldson and Axel Scheffler, Tabby McTat follows the adventures of a London busker, Fred, and his singing cat Tabby, who have to find a way to come back together after they are unexpectedly separated on the mean streets of London.
The animation first launched on BBC One and BBC iPlayer on Christmas Day, just prior to the King’s Speech, and reached 8.6 million viewers (BARB 28-day figure). It was the most-watched animated feature from UK broadcasters across the festive period.
The film also attracted critical praise from the likes of the i-Newspaper, The Daily Telegraph and The Times among others.
“We are thrilled that Tabby McTat has won the hearts of the viewing public over the festive period,” commented Michael Rose, joint md at Magic Light Pictures. “It’s a testament to the quality of the production, writing and voice talent, as well as the wonderful music composed by René Aubry. We’re proud that Tabby McTat attracted such a large family audience at this competitive time of year, and hope many more will now continue to watch on iPlayer.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
