Firm will be handling global brands such as Scooby-Doo, DC Comics Super Heroes and Batman v Superman in the region.
Warner Bros. Consumer Products has appointed Megalicense International as its representative in Russia and the CIS markets as of January 1, 2016.
The deal means that Megalicense will be responsible for WBCP’s portfolio of classic brands, TV, films and new theatrical releases and their licensing and merchandising programmes in the markets. It will be working on global brands including Looney Tunes, Tom & Jerry, Scooby-Doo, DC Comics Super Heroes and upcoming films such as Batman v Superman: Dawn of Justice.
“Warner Bros. Consumer Products represents excellence in the entertainment licensing industry and their plans for the future are just amazing,” said Friderico Gatti, CEO of Megalicense International. “We plan to build, promote, assist and expand the Warner Bros. Consumer Products licensing and merchandising business, reinforcing its position as a leader of the market in our territories.”
