Show is top performer on Tiny Pop; expansion across key categories in-store and online.
The Miffy brand is enjoying strong TV ratings, matched by strong sales at retail, thanks to preschool show, Miffy’s Adventures Big and Small.
After eight months on air, the show is one of Tiny Pop’s top performers and a key brand for the fast growing channel.
The 3D animation follows Miffy and friends on a series of adventures – either big or small – with simple narrative and songs to drive it along.
The popularity on the small screen is also being reflected at retail level.
Accompanying the TV series, Miffy now features in Redan’s monthly children’s magazine, First Friends, while Simon & Schuster will be using the 3D artwork in a range of books launching next spring.
Autumn will also see the launch of feature plush, figurines and play-sets.
In addition, Moonpig is expanding its personalised card offering to include the new TV treatment.
Meanwhile, Classic Miffy also continues to grow. The recently announced collaboration with UK fashion designers Chinti and Parker hits high-end stores in July.
Licensees Poetic Gem, BCI and Roy Lowe will also continue Miffy’s success in Primark, while girls’ pyjamas will launch in Toys R Us stores this summer.
Alicia Davenport, director of DRi Licensing, said: “After such a busy year with Miffy’s 60th anniversary in 2015, it is fantastic to see the success of the TV show and the buzz of licensing and retail activity continue to thrive around this iconic evergreen brand.”
