Actress Millie Bobby Brown has launched a new fashion line – florence by mills fashion – in collaboration with Delta Galil USA.
The line of inclusive ready-to-wear, loungewear, active wear and intimates is made to encapsulate the feeling of optimism in every wear.
The first collection will drop online in the US and UK in early February, with frequent drops every month following the initial launch. The first drop will be loungewear and basics-focused including oversized crew sweatshirts, tanks and short sets.
The brand will be donating a portion of proceeds to Millie’s favourite charities, including One Tree Planted, Joey’s Friends and Girls Inc.
The collaboration was facilitated by Millie’s global licensing partner, IMG.
“Millie and our team saw a considerable opportunity to turn the ready-to-wear market on its head by creating thoughtful pieces made with inclusive styles and lower impact fabrics that can feel comfortable wearing,” commented Heather Mee, chief marketing officer at Delta Galil USA. “We say we’re starting the ‘self-confidence revolution’ in the sector because that really is our goal. We’ve hand-selected each colour, fabric and style to ensure that each time a wearer chooses a piece from the line, they feel an instant sense of joy and confidence.”
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