This ad will be closed automatically in X seconds.

Molang heads to Japan Expo with exclusive new merchandise

Millimages will present a one-off Molang apparel capsule collection and six limited edition collectable figurines at Japan Expo 2023.

Taking place in Paris from 13-16 July, the range of products will be available to purchase exclusively at the Molang pop-up shop during the four-day event (stand J183).

The exclusive products – designed in Millimages’ Paris offices – include organic cotton t-shirts and tote bags, as well as six collectable figurines presented in mystery packaging. Other products, such as the Soft Lamp, stationery and plushies, will also be available.

Millimages is promising that the Molang stand – built as a high-end pop-up shop – will provide its fans with a ‘bubble of tranquillity’ in the middle of the show where they can buy new merchandise and meet the Molang mascot. Concurrently, Editions Dupuis, Millimages’ publishing partner, will be holding signing sessions for the Molang comic book at its stand.

“Japan Expo is the ideal place for Molang to connect with its fans,” commented Mathilde Bayle, head of communication, brand image and marketing at Millimages. “Not only does the show attract a large number of Gen Z participants, but it also showcases lots of innovative concepts in the world of pop culture and digital media, an excellent cross section of both Molang and Millimages’ core targets.”

Japan Expo comes close on the heels of a several Molang events including a pop-up promotion at the Magna Carta gift shop in Paris where participants could win free entries to the Expo (as well as other gifts like plushes, nightlights and stickers), plus the global launch of a 73-piece capsule collection featuring unisex cuts, streetwear, dresses, pyjamas, and pop accessories.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

Licensing Matters Global has secured a new partnership between Shure Incorporated and an award winning European brand renowned for manufacturing gaming chairs and accessories....
Licensing International and the Licensing International Foundation have celebrated the induction of Pam Kaufman, Cindy Levitt and Carole Postale into the Licensing International Hall of Fame....
Simon’s Cat and Beacon Music (part of Banijay Brands) have joined forces to release a one-hour LoFi film with original music and bespoke animation....
Industry charity The Light Fund has raised an impressive £125,000 this year which is to be put to very good use funding 25 different charity projects in 2024, helping men, women and children across the world....
The graphic design and illustration brand, together with KJG - which manages the consumer products programme - have appointed Misirli to produce a range of apparel and accessories using designs inspired by the brand....
With a significant shared history in Newcastle, the two city icons will build a partnership that aims to celebrate community and local talent, as well as creating surprising experiences for the people of Tyneside and beyond....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.