Millimages will present a one-off Molang apparel capsule collection and six limited edition collectable figurines at Japan Expo 2023.
Taking place in Paris from 13-16 July, the range of products will be available to purchase exclusively at the Molang pop-up shop during the four-day event (stand J183).
The exclusive products – designed in Millimages’ Paris offices – include organic cotton t-shirts and tote bags, as well as six collectable figurines presented in mystery packaging. Other products, such as the Soft Lamp, stationery and plushies, will also be available.
Millimages is promising that the Molang stand – built as a high-end pop-up shop – will provide its fans with a ‘bubble of tranquillity’ in the middle of the show where they can buy new merchandise and meet the Molang mascot. Concurrently, Editions Dupuis, Millimages’ publishing partner, will be holding signing sessions for the Molang comic book at its stand.
“Japan Expo is the ideal place for Molang to connect with its fans,” commented Mathilde Bayle, head of communication, brand image and marketing at Millimages. “Not only does the show attract a large number of Gen Z participants, but it also showcases lots of innovative concepts in the world of pop culture and digital media, an excellent cross section of both Molang and Millimages’ core targets.”
Japan Expo comes close on the heels of a several Molang events including a pop-up promotion at the Magna Carta gift shop in Paris where participants could win free entries to the Expo (as well as other gifts like plushes, nightlights and stickers), plus the global launch of a 73-piece capsule collection featuring unisex cuts, streetwear, dresses, pyjamas, and pop accessories.