Blueprint Collections, Alligator Products and Immediate Media all on board.
The Bush Baby World licensing programme has welcomed a further three new partners.
Brands with Influence has secured deals with Blueprint Collections, Alligator Products and Immediate Media.
The new partners join as the toy range from Golden Bear continues to go from strength to strength in the UK and Australia. It will also be on sale in 2018 across continental Europe and the US.
Alligator Products is creating and publishing a range of novelty books including colouring, sticker and activity, while Blueprint Collections is developing a range of stationery items along with an assortment of bags.
Immediate Media will be running storyline pages in its ToyBox title, all for release in 2018.
The CGI Bush Baby World animated webisodes are being broadcast on dedicated YouTube channels, with the brand being supported across the globe with localised websites and social media activity.
In the UK, there have been over 2.25 million views of the animation since launch.
New animated content is in production and will be released in parallel with new toy ranges from the start of 2018.
Dom Wheeler from Brands with Influence said: “To have Alligator, Blueprint and Immediate join the Bush Baby World licensing programme is terrific and a testament to the growing strength and awareness of the brand.
“We are working closely with all licensees in developing their ranges and content, ensuring we reflect the brand’s identity, values and humour. We know, through continued strong toy sales and online viewing, children have really bought into the brand and we’re delighted that we’ll be able to add to their enjoyment with these new products and content being available next year.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
