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News extra: More licensing news from this week

Including British outdoor brand, Regatta teaming with Peppa Pig on a new range of outerwear and leisure accessories.

Source rounds up more news from the licensing industry across the globe from the week.

Hasbro has unveiled a partnership with British outdoor brand, Regatta, which will see a bespoke collection of Peppa Pig outerwear and leisure accessories for children launch in spring/summer 2021 across the UK and Europe. The collection encourages children to be ‘Adventure Ready’ and will include 20 products suitable for all weathers such as puddle suits, wellies, swimwear, jackets and fleeces. There will also be a range of outdoor camping and leisure accessories including sleeping bags, water bottles and camping chairs.

Sensory baby lifestyle brand, Etta Loves has launched a new collection inspired by the classic Peanuts property. The science-based collaboration includes a reversible playmat, comforter, teether and muslins, along with Etta Loves’ latest addition, the Sensory Strip for calmer pram rides and tummy time. The deal was brokered by WildBrain CPLG on behalf of Peanuts Worldwide.

Rocket Licensing has been appointed as the international licensing agent (excluding China) for CBeebies show, Yakka Dee. Currently in its third series, the animation and live action programme is now in production for series four and five, which are due to air in 2021, with 100 x five-minute episodes in total.

Acamar Films has further expanded and strengthened its team. Louise Simmonds has joined the company as head of UK licensing and merchandising, reporting to executive director of sales, Natalie Harvey. The dedicated UK team also includes Claire Shaw and Janna Kirkby, who has recently been promoted to UK associate licensing manager. In addition, Caroline Payne has joined the team as UK marketing manager, covering both consumer and trade, and reporting to head of marketing, Ruedilyn Schwegler. Laura Clarke has been promoted to head up L&M in EMEA following successful CP launches, strong YouTube performance, optimum broadcast placement and the expansion of Acamar Films’ agent network in the last 12 months. Finally, Etta Saunders Bingham has joined in a global role as senior publishing manager.

Video game developer Psyonix has appointed IMG as the exclusive global licensing representative for its Rocket League franchise.

The second series of Beano Studios‘ animated TV show, Dennis & Gnasher: Unleashed will premiere on CBBC on Monday July 13. The series will air weekdays at 7.10am (repeated at 3.25pm) with each episode available on iPlayer directly after broadcast.

French agency Sagoo has partnered with arts and crafts specialist, Graine Creative to produce five kits for old children based on Rilakkuma. The deal adds to a growing portfolio of consumer products for Rilakkuma – the world’s most relaxed bear cub – including homewares from Blanc Cerise, plus stationery, bags, accessories and gifts from Blueprint Collections.

RHS licensee Sitting Spiritually – maker of bespoke wooden garden swing seats, rockabyes, rope swings, garden benches, tree swings and pergolas – has revealed a one-off design to commemorate the NHS. The Rainbow Bench – named because of the way the woods used in its design create a natural rainbow on the back on the seat – will be raffled through the Just Giving site to raise funds for Dorset County Hospital on August 5.

After creating a hit webcomic and having published multiple New York Times bestsellers, The Awkward Yeti and Heart and Brain author and artist, Nick Seluk is now turning his eponymous characters into consumer products and promotions, with Surge Licensing on board as the exclusive licensing agent.

Media channel and lifestyle brand, It’s a Southern Thing is hosting an online charity auction to benefit World Central Kitchen. The Red Clay Media brand now reaches 62 million users nationwide. It is working with VIP Partnership Group on the eBay-hosted charity auction – which runs until July 14 – with 50% of proceeds benefitting WCK.

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