TF1 Licensing’s Tatiana Rivière-Cherqui on growth in the live space and opportunities in the metaverse.
LicensingSource.net takes a temperature check on the global licensing industry, asking licensors and agents based outside the UK to share their highs and lows of 2022, their strategies for a successful 2023, plus the words they’d use to describe business in the year just gone and the new one.
Today, we head to France, with Tatiana Rivière-Cherqui, deputy director, TF1 Licensing.
“2022 was all about challenge and adaptation, due to geopolitical and economic issues, increased costs at every level and consumers’ declining purchasing power.
In this context, strong licences, especially nostalgic and transgenerational ones – are seen as safe investments. We saw it with Barbapapa through the success of our BarbaLouvre collaboration with the Louvre Museum, and our Barbapatou fashion collaboration with Patou, part of LVMH group.
One of our most successful brands at the moment is Petits Plats en Equilibre, a cooking show focusing on cooking with local, seasonal products. Last year, we launched Les Petits Plats de Laurent Mariotte magazine, and partnered with Intermarché for a loyalty programme.
We’re seeing many growth opportunities in the live space. We have major projects being discussed at the moment spanning leisure, tourism and catering. We also foresee opportunities in the metaverse.
We’re excited to launch the first animated series soon of Mille Bornes (One Thousand Milestones), a family game that’s very well known in France. And we just announced that the Miraculous movie will be coming to French cinemas on 5 July 2023. It’s a great opportunity for us and our licensees for the brand to create new synergies and major projects.”
This feature originally appeared in the spring 2023 edition of Licensing Source Book. To read the full publication, click on this link.
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