Success of Regal Academy shoe trade show competition sparks further interest.
Rainbow is looking to continue its relationship with fellow Italian company Loriblu after the success of its ‘Cinderella shoe fitting’ competition at Brand Licensing Europe and Mip Junior.
To promote its new Regal Academy brand, the company teamed with Loriblu for both events, with visitors being given the chance to win a pair of high heel shoes.
And, although the company is keeping plans close to its chest, further activity is now planned.
“It’s all very exciting, although there is only so much I can say at this stage,” the company’s Lorena Vaccari told The Source.
“What I can reveal is that we have a major plan, with many events and activities dedicated to promote the new brand, which will be carried out on a worldwide level.”
Lorena continued: “It’s something we have been working very hard at, as it’s such an innovative yet inspiring partnership. There has been significant PR activity and the link up has also been promoted at fashion events. Loriblu is fully behind our partnership, as they are as enthusiastic as we are about the possibilities of this unconventional cooperation.”
