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RHS expands Wax Lyrical partnership

Range grows with addition of home fragrance range called Wildscents.

The RHS has expanded on its existing successful partnership with Wax Lyrical, with the introduction of a home fragrance range.

The new collection – called Wildscents – consists of floral-inspired candles and reed diffusers which follow the popular homeware trend of incorporating insect and wildlife elements into the home.

Each candle and diffuser – all of which come in a fine china vessel with gold detail – is available in four scents: Water Lily and Bergamot. Black Cherry and Rose, Oriental Orchid and Cedar and Sunflower and Amber.

It is expected to reach retail this summer.

The product design and packaging of the Wildscents range features original botanical illustrations hand-picked from the RHS Lindley Collections, along with the RHS logo. For every product sold, Wax Lyrical makes a contribution to the RHS.

“The RHS has been a marvellous partner to Wax Lyrical for more than ten years, and continues to inspire fragrances and product designs that are both unique and popular,” said Warren Gell, commercial director at Wax Lyrical. “We are delighted to be working with the RHS once again on the Wildscents range.”

Cathy Snow, licensing manager for the RHS, added: “Wildscents is another winning fragrance concept brought to vibrant and appealing life by Wax Lyrical in these candles and diffusers.

“Our partnership with this leading UK manufacturer of home fragrances has always delivered marvellous results and will, I’m sure, continue to do so as it enters its second decade.”

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