Rocket Licensing crowns BLE Challenge winner

Katie Price from Hachette Children’s Group wins the best ‘Elfie Selfie’ competition.

Last week’s Brand Licensing Europe saw Rocket Licensing continue with its annual tradition of hosting the ‘Rocket Challenge’ at the show.

This year, guests to the stand were invited to pose for their best ‘Elfie Selfie’ in honour of The Elf on the Shelf brand, which the agency handles in the UK.

Katie Price, licensing director at Hachette Children’s Group, struck the winning pose and walked away victorious with the Rocket Challenge Cup.

Katie is pictured (right) with Rob Wijeratna, joint md of Rocket Licensing (left) and Christa Pitts, founder and co-ceo of CCA and B (centre).