Agency to manage the UK licensing for portfolio of comic book titles and graphic novels.
Rocket Licensing has secured a deal with comic book and graphic novel specialist Valiant Entertainment to manage its UK licensing programme.
In the US, the fast-growing entertainment brand is already making an impact in the licensing arena through partnerships in apparel, accessories, homeware, toys and games and video games aimed at tweens, teens and young adults.
Rocket intends to focus on these categories in the first phase of licensing to cater to the strong demands from fans here in the UK. The arrival of the Valiant Entertainment-inspired films – Sony Pictures has secured a five-picture deal – is also likely to expand the campaign to a larger audience and a wider selection of categories in the coming years.
The first licensing announcements are expected around BLE, with the first phase of product launches likely to take place autumn/winter 2018.
Rob Wijeratna, joint md of Rocket Licensing, said: “We are delighted to be working with a major name in comics and graphic novels that has reinvented itself with stunning success for a new generation of comic fans.
“The success of Valiant’s slate of characters and its screen potential – already being realised – make it one of the most exciting licensing opportunities in the fast-growing area of comic-related media.”
Russ Brown, president of consumer products and promotions at Valiant, added: “We couldn’t be more pleased to add Rocket Licensing to our roster of international agents. Rocket is a proven entity in the market and glad they have the vision and insight to see the mutual growth opportunity.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
