Luxury interior design and furnishings group, Sanderson Design Group has secured a major licensing deal which will see Sainsbury’s Habitat homewares brand and Tu clothing brand launch a wide range of licensed products in collaboration with Morris & Co and Scion.
The agreement marks the first time that the company has collaborated with Sainsbury’s.
Habitat will launch homeware products featuring exclusive designs and colourways from the Morris & Co and Scion brands. The Scion products under the collaboration will launch in spring next year and the Morris & Co. products the following autumn.
Tu, meanwhile, will collaborate with the Scion brand to develop womenswear and children’s clothing ranges for launch in the spring of next year.
“We are delighted to sign this significant licensing agreement with the major retailer Sainsbury in which our Morris & Co. and Scion brands will collaborate with Sainsbury’s Habitat and Tu brands on an exciting range of homewares and clothing,” commented Lisa Montague, ceo at Sanderson Design Group. “Both Habitat and Tu have substantial distribution throughout the UK, both in store and online, with Tu being one of the UK’s largest online clothing retailers. The first products from this multi-year agreement will be launched in the spring of next year and we look forward to working closely with Habitat and Tu on the product development.
“Today’s announcement marks the second major licensing agreement that we have signed this year, demonstrating the strength of our brands and collaborative capabilities along with the attractive financial contribution that licensing delivers for the group.”
Paula Nickolds, general merchandise commercial director at Sainsbury’s, continued: “Habitat and Tu are both design-led brands, so our collaboration with Sanderson to bring customers products featuring iconic prints and colourways from Morris & Co. and Scion feels a natural fit. We are always looking for more ways to offer our customers a range of designs at affordable prices and we are confident they will love the products we’ve come together to create.”