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SmileyWorld teams up with Harvey Nichols

Brand launches two pop-ups in Hong Kong stores for month-long shopping experience.

The SmileyWorld brand teamed up with luxury department store Harvey Nichols over the festive period.

The brand launched two pop-ups in the retailer’s Hong Kong stores, creating a month-long shopping experience for kids and adults.

The promotional activation was secured by Smiley’s APAC partner, Walton Brown.

The activation featured a seasonally themed retail activation including window displays, point of sale, floor decals and a range of expressive icons from Smiley’s dictionary across the retailer’s shop floor.

It was also supported by a DIY Smiley tote bag workshop, allowing consumers to personalise their own canvas shopping bags.

As well as the in-store activation, the retailer also offered a range of products from Smiley’s leading licensees in the region including Liberation, LAP and House of Avenues among others.

Smiley’s marketing director, Matt Winton, said: “Smiley continues to lend itself perfectly to retail promotions and this activation provides the perfect upscale Smiley experience.

“We are super grateful to Steve Wong and all the team at Walton Brown for helping to bring this idea to reality.

“Our roll out of experiential promotions across the world continues to grow and this latest partnership follows on from recent events with Infinitus Mall in Shanghai and kick starts a series of similar promotions over the next 12 months.”

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